Museum Retail and Visitor Experience Consultants

Museum Revenue Partners is North America’s leading cultural commerce consultancy. We are specialists in museum retail, visitor amenities, product development, and licensing, with a broad range of practice areas that make us the most complete choice for cultural institutions seeking support for their business endeavors. MRP is unique in the museum consulting arena because of our diverse expertise and holistic perspective. We understand how an institution’s revenue-generating disciplines need to work together. We know that exceptional visitor experiences are created by considering customers’ and guests’ needs first, but we also know how to make museum stores, food service operations, marketing programs, events, and venue rentals effective and profitable. Our projects are known for extremely thorough research, consideration of the total market—cultural as well as commercial—and for delivering actionable plans and innovative design. Our consultants use data and industry insights to plan for the coming years in order to build something truly valuable for our clients. We firmly believe in the words of astronaut and trailblazer Mae Jemison, “The future never just happened. It was created.”

MRP’s key practice areas include store planning and design, custom product development, ecommerce, digital marketing, publishing, business plans, performance evaluations, P&L analysis, and feasibility studies. We have niche specialties in outsourcing vs. self-operated models, curatorial-retail collaboration, special exhibition revenue programs, licensing, retail sustainability and green initiatives, and DEI perspectives for merchandise and retail.

Selected Clients