Museum Revenue Partners specializes in growing earned income for arts organizations.

About Museum Revenue Partners

Museum Revenue Partners is North America’s leading cultural commerce consultancy. We are experts in museum retail planning and store design, hospitality services and other revenue-generating visitor amenities, as well as providers of creative services and management consulting for museums and cultural institutions. The firm provides business plans and feasibility studies for new earned income ventures, retail and food service assessments, operations analyses, audience and event program development, and best in class design for museum stores, ecommerce sites, custom products, publishing projects, and marketing campaigns. We also assist clients with product licensing and the creation of commercial partnerships.

Our core service offerings are in museum store design, retail program evaluation, KPI benchmarking and analysis, mission-driven product development, fine art publishing, collaborations, and brand enhancement. We also re-merchandise existing stores for performance improvement and analyze product assortments and inventory for productivity. We counsel management and Boards at important junctures—before undertaking construction or renovation projects and when considering new systems initiatives—or generally, as business needs arise with questions about market opportunities or income potential.

MRP understands that arts organizations need to be financially healthy in order to best fulfill their missions, and having sustainable earned income is a critical piece of the funding challenge all institutions face. We focus on working across revenue-generating disciplines to provide exceptional visitor experiences with maximum profitability.

Museum Revenue Partners is located in Ridgewood, New Jersey, in the Greater New York City area. We serve art museums, natural history museums, historic sites and gardens, children’s museums, science centers, libraries, foundations, galleries, and government agencies. We work in architect teams and also advise developers, designers, academic institutions, attorneys, and specialty retailers.

The firm is a federally certified Woman Owned Small Business by the SBA and is also WBE certified by New York City’s Small Business Services. MRP is SAM registered and New Jersey state registered and insured. DOWNLOAD FIRM PROFILE

Our goal is to generate greater public engagement and to convert that engagement into increased revenue.

Company History

Museum Revenue Partners was founded in 2019 by Janice Yablonski-Hickey in response to the changes in nonprofit support needs already apparent in the arts sector before the Covid-19 pandemic. The firm evolved from Janice’s highly-regarded consultancy, Arts & Culture Digital, launched in 2012, that brought ecommerce and digital marketing solutions to a diverse range of organizations. Today, as institutions grapple with how to balance budgets while still providing inspiration and a sense of community to their audiences, the team at MRP is more committed than ever to offering innovative, future-focused ways to manage museum store business improvement and maximize resources.

Learn more about MRP, our services, team, and clients.

Museum Revenue Partners specializes in growing earned income for arts organizations.

About Museum Revenue Partners

Museum Revenue Partners is North America’s leading cultural commerce consultancy. We are experts in museum retail planning and store design, hospitality services and other revenue-generating visitor amenities, as well as providers of creative services and management consulting for museums and cultural institutions. The firm provides business plans and feasibility studies for new earned income ventures, retail and food service assessments, operations analyses, audience and event program development, and best in class design for museum stores, ecommerce sites, custom products, publishing projects, and marketing campaigns. We also assist clients with product licensing and the creation of commercial partnerships.

Our core service offerings are in museum store design, retail program evaluation, KPI benchmarking and analysis, mission-driven product development, fine art publishing, collaborations, and brand enhancement. We also re-merchandise existing stores for performance improvement and analyze product assortments and inventory for productivity. We counsel management and Boards at important junctures—before undertaking construction or renovation projects and when considering new systems initiatives—or generally, as business needs arise with questions about market opportunities or income potential.

The firm has key specialties in new museum planning and renovations, revenue improvement strategies, and innovative engagement programs. We have niche specialties in outsourcing vs. and self-operated models for retail and café operations, curatorial-retail collaboration, sustainability and green initiatives, and DEI perspectives for merchandise and retail that increase cultural markets by seeking out and communicating with new arts consumers and groups.

MRP understands that arts organizations need to be financially healthy in order to best fulfill their missions, and having sustainable earned income is a critical piece of the funding challenge all institutions face. We focus on working across revenue-generating disciplines to provide exceptional visitor experiences with maximum profitability.

Museum Revenue Partners is located in Ridgewood, New Jersey, in the Greater New York City area. We serve art museums, natural history museums, historic sites and gardens, children’s museums, science centers, libraries, foundations, galleries, and government agencies. We work in architect teams and also advise developers, designers, academic institutions, attorneys, and specialty retailers.

The firm is a federally certified Woman Owned Small Business by the SBA and is also WBE certified by New York City’s Small Business Services. MRP is SAM registered and New Jersey state registered and insured. DOWNLOAD FIRM PROFILE

Our goal is to generate greater public engagement and to convert that engagement into increased revenue.

Company History

Museum Revenue Partners was founded in 2019 by Janice Yablonski-Hickey in response to the changes in nonprofit support needs already apparent in the arts sector before the Covid-19 pandemic. The firm evolved from Janice’s highly-regarded consultancy, Arts & Culture Digital, launched in 2012, that brought ecommerce and digital marketing solutions to a diverse range of organizations. Today, as institutions grapple with how to balance budgets while still providing inspiration and a sense of community to their audiences, the team at MRP is more committed than ever to offering innovative, future-focused ways to manage museum store business improvement and maximize resources.

Learn more about our team and services.

Museum Revenue Partners was founded in 2019 by Janice Yablonski Hickey in response to the changes in nonprofit support needs already apparent in the arts sector before the Covid-19 pandemic. The firm evolved from Janice’s highly-regarded consultancy, Arts & Culture Digital, launched in 2012, that brought ecommerce and digital marketing solutions to a diverse range of organizations. Today, as institutions grapple with how to balance budgets while still providing inspiration and a sense of community to their audiences, the team at MRP is more committed than ever to offering innovative, future-focused ways to manage museum store business improvement and maximize resources.

Learn more about our team and services.

Government Contracting Information

SAM Registered | UEI MLQBPK6ADMJ3 | CAGE Code 8S3U2 | DUNS 052206225
State of NJ Registration 2506323 | NYC Vendor (FMS) VS00071768
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NAICS Codes

541611 (Primary) Administrative Management and General Management Consulting Services
541618 Other Management Consulting Services
541613 Marketing Consulting Services
541490 Other Specialized Design Services
541990 All Other Professional, Scientific, and Technical Services
541410 Interior Design Services
561499 All Other Business Support Services

PSC Codes

R410 Support – Professional: Program Evaluation/Review/Development
R408 Support – Professional: Program Management/Support
R499 Support – Professional: Other
B513 Special Studies/Analysis – Feasibility
B599 Special Studies/Analysis – Other
B599 Special Studies/Analysis – Other
M1JA Operation of Museums and Exhibition Buildings

NIGP Codes

918-00 Consulting Services
918-06 Administrative Consulting
918-20 Business Consulting
918-21 Business Consulting
918-32 Consulting Services (Not Otherwise Classified)
918-46 Feasibility Studies (Consulting)
918-75 Management Consulting
918-76 Marketing Consulting
907-35 Designing Services
906-52 Interior Design, Space Planning, Exhibits/Displays
961-90 Writing Services
962-07 Arts Services, Cultural, Design, Visual

UNSPSC Codes

80100000 Management Advisory Services
80101500 Business/Corporate Management Consultation Services
80101501 New Business Start Up Consultation Services
80101504 Strategic Planning Consultation Services
80101508 Business Intelligence Consulting Services
80101513 Process/Procedures Management Consultation Services
80141703 Retail Distribution Services
80160000 Business Administration Services
81102902 Cultural Heritage Property Design Services
82000000 Editorial, Design, Graphic and Fine Art Services
82151511 Technical Service for Art Gallery and Museum Exhibitions/Collections
82151511 Technical Service for Art Gallery and Museum Exhibitions/Collections
55121738 Retail Visual Identity
72153612 Interior Design
93141708 Museum Services

SIC Codes

8742 (Primary) Management Consulting Services
8748 Business Consulting Services (Not Elsewhere Classified)