Artnet editor Naomi Rea shared her insightful summary of the Louvre Abu Dhabi and the NYU Abu Dhabi’s symposium “Reframing Museums 2020,” a lessons-learned roundtable that was held in November online and attended by more than 60 international museum leaders. One of the topics discussed was how museums could find new revenue streams, and tech entrepreneur Frédéric Jousset assessed the latest trends and offered his thoughts. He cited the need for museums to think non-traditionally and embrace a “customer centric” rather than an “artwork centric” view. Jousset suggested allowing greater access to advertisers filming commercials and other features on museum grounds, noting how Peugeot-Citroen paid to shoot the campaign for the DS sedan at the Louvre’s pyramid to market it to a Chinese audience. Jousset also encouraged increased licensing of brand assets for product development, leveraging staff expertise for fee-based programs, and lending works of art as a source of profit, among other strategies. Read Rea’s full article for more information on the event, which also covered issues of bias in museums and the challenges of traveling exhibitions. The symposium sessions are also available.