Janice Yablonski Hickey is an executive leader in the arts with extensive experience developing income strategies for museums and cultural institutions. With more than 30 years’ experience working with arts organizations and 20 years in the digital arena, she is an expert in cultural commerce who specializes in creating future-focused business models and innovative revenue generation programs.
Janice has particular strengths in museum retail, ecommerce, product development, and marketing programs. As a consultant, Janice has produced a wide range of research, evaluation, and creative development projects for cultural institutions, government agencies, and other nonprofits, including the National Gallery of Art, the U.S. Capitol Visitor Center, Monticello, the Lucas Museum of Narrative Art, and George Washington’s Mount Vernon, among others. Janice has extensive experience creating business plans and feasibility studies, conducting market assessments and competitive analyses, and developing revenue improvement plans that look synergistically across institutions’ varied departments and mix mission goals with sustainability.
Janice began her career at The Metropolitan Museum of Art, where she held roles in publishing, product development, and marketing. She was named the Met’s first head of ecommerce, and led the design, strategy, content, and technology of the online store, which grew to become a model in the field. Janice enjoyed a 23-year career at the Met, after which she established her firm, Arts & Culture Digital. At AC&D she redesigned and re-platformed ecommerce sites for a number of major museums, including the Philadelphia Museum of Art and the Texas State Capitol, as well as directed cloud POS and other systems replacement projects. She launched Museum Revenue Partners in 2019 to meet the needs of arts organizations challenged by contracting budgets and declining grants and philanthropic giving, and has helped many institutions in their efforts to increase earned revenue.
Janice has an extensive background in content creation, design, data, and analytics, and in her marketing roles has developed email, paid search, social media, and direct mail campaigns. Her work has won awards including the American Alliance of Museums’ Best Institutional Website, Advertising Age’s Best Ecommerce Site, and the Museum Store Association’s Best Web Presence. She holds a B.A. from Barnard College, an M.A. from Columbia University, and a Certificate in Arts Administration from NYU, with academic credentials in American history and art, material culture, and museum studies. Janice is a conference speaker and author, and has served on the Board of the Ridgewood Arts Foundation, where she was a Trustee, and Vice President of Strategic Planning. She also volunteers as a member of POLARIS, the museum mentor network.